Marketing

Dads In Business meets Career Dad!

Dads In Business meets Career Dad!

The Dads In Business team at Amazon HQ in London. DOWNLOAD THE DADS IN BUSINESS DISCOVERY SESSION INFO HERE >>> https://0114marketing.co.uk/wp-content/uploads/2020/01/DIBS-Slidedeck.pdf I was delighted to be invited on to Dan Reed's Podcast, The Career Dad show...

Rumination and the lost art of switching off.

Rumination and the lost art of switching off.

I speak more and more lately about the value of time and often ask the question what is your time worth? Whether it be finding time to be a Dad as part of the Dads In Business project or helping heating engineers from around the UK better manage their time and say no...

Are Facebook Ads Expensive? [A Case Study]

Are Facebook Ads Expensive? [A Case Study]

I wrote an article recently outlining Four Myths About Facebook That Are Stopping You Selling. It's a good read that captures the common misconceptions about the platform as an effective marketing tool to help grow business. I'm going to expand on one of the myths...

FOUR MYTHS ABOUT FACEBOOK THAT ARE STOPPING YOU SELLING.

FOUR MYTHS ABOUT FACEBOOK THAT ARE STOPPING YOU SELLING.

I love using Facebook ads for business growth and sales. It is a fast way to build relevant crowds that are self filtering in their actions, to help create even more effective and efficient use of even the smallest budgets. Facebook wants its users to stay on the...

The books that made me better in business in 2019.

The books that made me better in business in 2019.

It's been quite a year both personally and professionally, but as I absorb more and more about developing my skills, approach and learning for business, I see that much of the business learning I do is actually just as much personal development as it is business...

Dads In Business: The value of time.

Dads In Business: The value of time.

I’ve been on point recently with really tracking my time. Not only tracking my time but understanding that there is an associated value to that time, and therefore I put a value on almost all work related actions I do.  That networking event, what is it costing...

Level Up. What is your next step to your end goal?

Level Up. What is your next step to your end goal?

Started from the bottom now we're here... I had been an employee for 13 years. All I had known was to be in work. Yes, I always had a creative and I guess entrepreneurial approach to work, creating new ideas, building new products and thinking about 'what's next'. But...

You make it easy. Why you must make buying from you easy!

You make it easy. Why you must make buying from you easy!

As you know, the 0114 Marketing mindset on marketing is that marketing is an approach to business that covers all aspects of your business; from awareness, to lead generating, to brand building and ultimately, getting the conversion over the line - the all important...

Be persistent. Be consistent.

Be persistent. Be consistent.

It took Michelangelo four years to paint the frescoed ceiling in the Sistine Chapel. Imagine if he just gave up after 3 months, 6 months, or event 2 years in. Persistence and consistency paid off - and it can for you, too. What product or service within your business...

WHAT IS YOUR TIME WORTH?

WHAT IS YOUR TIME WORTH?

For small businesses, time is precious. You need to consider its value carefully. “Time is more valuable than money. You can get more money, but you cannot get more time” Jim Rohn How do you spend your time? My bet is you spend it more recklessly than you do your...

HOW YOUR EXISTING CUSTOMERS CAN HELP GROW YOUR BUSINESS.

HOW YOUR EXISTING CUSTOMERS CAN HELP GROW YOUR BUSINESS.

Business referrals can be the greatest way of building business and marketing your services or products to other relevant customer target profiles. Referral leads convert 30% better than other leads and have a 16% higher lifetime value than traditionally sourced...

YOU CAN’T SUCCEED IN BUSINESS BY YOURSELF.

YOU CAN’T SUCCEED IN BUSINESS BY YOURSELF.

The Power Of collaboration and outsourcing for small business. The definition of collaboration, according to the Cambridge dictionary, is the situation or two or more people working together to achieve the same thing.  You can’t succeed on your own. It was a...

Dads In Business & the Dad gap.

Dads In Business & the Dad gap.

70 million working days are lost in the UK every year costing over £70 billion! I wanted to drill down into this and relate it more to Dads. The findings are startling! I think there is a gap between what people think is happening and what is actually happening with...

The Beatles didn’t invent teenagers.

The Beatles didn’t invent teenagers.

How can The Beatles legacy in music inspire you and your business? The Beatles didn't create moody teenagers. They didn't create swathes sexually frustrated young adults whos only musical outlet was the homegrown whimsy of Cliff Richard, the clarinet musings of Acker...

Are you in business by accident?

Are you in business by accident?

The accidental business person Many small business owners are following a labour of love, a passion which has turned in to something that pays the bills, builds to something by accident and before you know it, that hobby or pass time has become something greater than...

Take ownership of your marketing.

Take ownership of your marketing.

What Is Google My Business and why I think it should be the top priority for business owners to get to grips with. Google loves local. And as a local business you should take some time to understand and leverage the free opportunities that are right at your fingertips...

The Massive Action Myth.

The Massive Action Myth.

Why the threat of having to take massive action to get results can lead to inaction and stagnant business. There's a new buzzword in town and it's making those 'overnight success' business owners a lot of money! Packaging the latest business and personal development...

South Yorkshire Business Expo

South Yorkshire Business Expo

What is the South Yorkshire Expo? The South Yorkshire Expo is being staged for the first time at the Magna Science Centre after running successfully for the last three years as the Sheffield Business Show at Bramall Lane. Taking place on Thursday, May 16th from...

Facebook & Your Business

Facebook & Your Business

Does Facebook work for business? Facebook has changed since its inception in 2004. For a start, it used to be called The Facebook, until they dropped the "The" and it became the branding juggernaut that we all know and (some of us!) love. There's no denying...

What Type Of Networker Are You?

What Type Of Networker Are You?

Business networking is an important part of nearly all business activity for finding new leads, building relationships and improving sales - but what is your business networking persona?! Most likely you will fall into one of these 6 character types as...

Branding For Small Business

Branding For Small Business

The importance of branding for small business - opportunity knocks! A guest blog by ZoCreative Compelling brand identity presents any company, size, anywhere with an immediately recognisable, distinctive professional image that positions it for success. An identity...

Accredited Content Marketer

Accredited Content Marketer

Digital Marketer Certified Content Marketer Award In a continued drive for further learning and value for my clients and networks, I am delighted that I have recently completed and achieved Certified Content Marketing Specialist certification from industry...

Marketing in Sheffield – A Google Garage review!

Marketing in Sheffield – A Google Garage review!

Delighted with the feedback that our Sheffield based Marketing Company gathered from Google! In 2017 we were delighted to be invited by Google to deliver training workshops at the Digital Garage in Sheffield. 180+ business owners engaged the 8-week programme that...

The Steel City Derby – a huge opportunity for Sheffield!

The Steel City Derby – a huge opportunity for Sheffield!

The Sheffield derby. What an opportunity for Sheffield. Why aren’t we shouting from the rooftops? So as any football fan will know, Sunday 24th September sees the return to football of what I think is the greatest, most famous, fiercely competed football derby in the...

Why is my website not ranking on Google?

After the recent overhaul and launch of the new Big Boiler Shop website (www.bigboilershop.co.uk), I was delighted with the early results from local keyword searches. We were ranking in the top 3 for our top 4 keyword searches without spending money on Adwords or...

THREE KEYS TO BUSINESS GROWTH – PART THREE

THREE KEYS TO BUSINESS GROWTH – PART THREE

From necessity, comes possibility   Make sure you have read part one And Part Two before you read here!   Once our customer trusts us, knows us and our story, and what we have to sell to them is deemed necessary to cure their hunger, the issue of getting...

THREE KEYS TO BUSINESS GROWTH – PART TWO

From understanding comes necessity (inspired by speaking guru, Les Brown)   In part one I spoke about the value of having your market and customer base understand what you do, and indeed the importance of you understanding their needs and how you can help them in...

THREE KEYS TO BUSINESS GROWTH – PART ONE

THREE KEYS TO BUSINESS GROWTH – PART ONE

Seek first to understand (adapted from 7 Habits Of Highly Successful People) My biggest bug bear since I made the shift into business ownership has been dealing with my taxes. From my time DJing and doing my self assessment tax returns to now having a fully fledged...

Need A Hand With That?

Give me a shout and I’ll be more than happy to help you on your sales journey!

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