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Marketing
Reviews leave clues. The other benefits of getting reviews for your business.
Reviews are great, aren't they? There's no greater feeling than when a 5-star review lands in your inbox from a job well done, written by a well-meaning customer. Nice work! Reviews should be one of the main things you seek from every single customer you have. In...
![How has Covid-19 impacted Dads in the Workplace [Dads In Business report]](https://0114marketing.co.uk/wp-content/uploads/2020/07/robert-400x250.jpg)
How has Covid-19 impacted Dads in the Workplace [Dads In Business report]
How has Covid19 impacted Dads in the workplace? I have spoken to several businesses recently, some quite large, who are delighted with their transition to work from home which on the face of it sounds great. But what has the impact of Covid on Dads been? A seamless...
I’m not a businessman, I’m a business, man. The power and impact of personal branding for modern business.
An article about why I think your personal brand is so important in modern marketing. Jay-Z is somewhat of a big deal. In 2020 his net worth was $1 billion. A billion! Now, I'm not suggesting that the aim or ambition of anyone reading this article is to become a...
![Sales and marketing webinar from Plan. Grow. Do. [FREE Webinar link inside]](https://0114marketing.co.uk/wp-content/uploads/2020/06/PGD-cover-400x250.png)
Sales and marketing webinar from Plan. Grow. Do. [FREE Webinar link inside]
Plan. Grow. Do. is a modern sales training approach that combines the best work from the 0114 Marketing ideas plus the experience and process of The Sales Mindset Coach. As part of our joint commitment to supporting entrepreneurs, growing business and established...
Should I invite all my friends to my Facebook business page?
Everyone I ever met. Take a moment to think about all the key moments in your life: Reception age school, junior school, secondary, college, and so on before you start work. My previous work has taken me from nightclub promoter in Sheffield, gig booker,...
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Marketing and sales support for businesses during the coronavirus pandemic [FREE account set up inside]
Well we never saw that coming did we! ***** An offer of support to help your sales and marketing efforts ***** Community is everything and be it our Sheffield, Facebook or LinkedIn communities you are important to us. I mean you’ve made our businesses what they are...
![Marketing accountability in business. The key to getting things done [4 Quick Tips].](https://0114marketing.co.uk/wp-content/uploads/2020/03/AdobeStock_243690365-400x250.jpeg)
Marketing accountability in business. The key to getting things done [4 Quick Tips].
“I pull you - you push me” The keystone of an arch or bridge is vital to the success of all the other stones within that construction. But then, without the support, life and reliance of the other stones, surely the keystone is rendered useless also? When I set...
![Small business planning during Coronvavirus pandemic [TEMPLATES INSIDE]](https://0114marketing.co.uk/wp-content/uploads/2020/03/Screenshot-2020-03-24-at-09.58.08-400x250.png)
Small business planning during Coronvavirus pandemic [TEMPLATES INSIDE]
It's fast proven to be a tricky time for most businesses of the Sheffield City Region and indeed the world. It is vital to keep a calm head and for all business owners to get a grasp on their position and how to plan for the future which will come! I was delighted to...
Dads In Business meets Career Dad!
The Dads In Business team at Amazon HQ in London. DOWNLOAD THE DADS IN BUSINESS DISCOVERY SESSION INFO HERE >>> https://0114marketing.co.uk/wp-content/uploads/2020/01/DIBS-Slidedeck.pdf I was delighted to be invited on to Dan Reed's Podcast, The Career Dad show...
Rumination and the lost art of switching off.
I speak more and more lately about the value of time and often ask the question what is your time worth? Whether it be finding time to be a Dad as part of the Dads In Business project or helping heating engineers from around the UK better manage their time and say no...
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Are Facebook Ads Expensive? [A Case Study]
I wrote an article recently outlining Four Myths About Facebook That Are Stopping You Selling. It's a good read that captures the common misconceptions about the platform as an effective marketing tool to help grow business. I'm going to expand on one of the myths...
FOUR MYTHS ABOUT FACEBOOK THAT ARE STOPPING YOU SELLING.
I love using Facebook ads for business growth and sales. It is a fast way to build relevant crowds that are self filtering in their actions, to help create even more effective and efficient use of even the smallest budgets. Facebook wants its users to stay on the...
The books that made me better in business in 2019.
It's been quite a year both personally and professionally, but as I absorb more and more about developing my skills, approach and learning for business, I see that much of the business learning I do is actually just as much personal development as it is business...
Dads In Business: The value of time.
I’ve been on point recently with really tracking my time. Not only tracking my time but understanding that there is an associated value to that time, and therefore I put a value on almost all work related actions I do. That networking event, what is it costing...
Level Up. What is your next step to your end goal?
Started from the bottom now we're here... I had been an employee for 13 years. All I had known was to be in work. Yes, I always had a creative and I guess entrepreneurial approach to work, creating new ideas, building new products and thinking about 'what's next'. But...
You make it easy. Why you must make buying from you easy!
As you know, the 0114 Marketing mindset on marketing is that marketing is an approach to business that covers all aspects of your business; from awareness, to lead generating, to brand building and ultimately, getting the conversion over the line - the all important...
The Power Hour Network: Collaboration at its finest for Sheffield businesses.
When 0114 Marketing was launched on to the Sheffield regions' business market I didn't think I would be looking back today quite so proud and excited about the potential this city holds within itself and its business community. It was my goal to get the kitchen table...
Be persistent. Be consistent.
It took Michelangelo four years to paint the frescoed ceiling in the Sistine Chapel. Imagine if he just gave up after 3 months, 6 months, or event 2 years in. Persistence and consistency paid off - and it can for you, too. What product or service within your business...
Dads In Business @ Amazon HQ – What our feedback says
In October this year, we were delighted to be invited down to Amazon HQ in London to deliver a Dads In Business wellbeing session for senior execs and from across the globe. It followed successful sessions locally in Sheffield and wider conversations with regional and...
Is Your Website Easy To Use? Some key ideas for what makes a good website.
So what makes a good website? Maybe the high street shopping experience has left us some excellent clues. I’ll be honest. When I go shopping for a new pair of jeans or a shirt, I head to town or Meadowhall and set out with every intention of spending the afternoon...
LEARN, APPLY, IMPLEMENT – THE MODERN APPROACH FOR BUSINESS IMPROVEMENT.
Better business development & training: It begins with an understanding of how to absorb information. One of my modern marketing tips for any business is to understand that opportunity is everywhere and to embrace new ways of working. We are blessed with...
WHAT IS YOUR TIME WORTH?
For small businesses, time is precious. You need to consider its value carefully. “Time is more valuable than money. You can get more money, but you cannot get more time” Jim Rohn How do you spend your time? My bet is you spend it more recklessly than you do your...
HOW YOUR EXISTING CUSTOMERS CAN HELP GROW YOUR BUSINESS.
Business referrals can be the greatest way of building business and marketing your services or products to other relevant customer target profiles. Referral leads convert 30% better than other leads and have a 16% higher lifetime value than traditionally sourced...
YOU CAN’T SUCCEED IN BUSINESS BY YOURSELF.
The Power Of collaboration and outsourcing for small business. The definition of collaboration, according to the Cambridge dictionary, is the situation or two or more people working together to achieve the same thing. You can’t succeed on your own. It was a...
Dads In Business & the Dad gap.
70 million working days are lost in the UK every year costing over £70 billion! I wanted to drill down into this and relate it more to Dads. The findings are startling! I think there is a gap between what people think is happening and what is actually happening with...
The Beatles didn’t invent teenagers.
How can The Beatles legacy in music inspire you and your business? The Beatles didn't create moody teenagers. They didn't create swathes sexually frustrated young adults whos only musical outlet was the homegrown whimsy of Cliff Richard, the clarinet musings of Acker...
Are you in business by accident?
The accidental business person Many small business owners are following a labour of love, a passion which has turned in to something that pays the bills, builds to something by accident and before you know it, that hobby or pass time has become something greater than...
Using your personal social media profile for better marketing.
Can you build meaningful, personal relationships in a digital world? I have done and I think you can too. In the real world, business owners often work with people they have an existing relationship with. It’s a very well used term that people work with those they...
The Price Is Right: how to build an effective pricing strategy for your business.
What you need to consider when setting the price of your product. Pricing strategies for your marketing. The discussion about price. There is a lot of talk in terms of psychological nuances and how to bring price into a conversation, especially in B2B environments,...
Facebook Ads : The future of your business on social.
Okay so I love Facebook ads. I help business get seen, get engaged and get sales from, what I believe, is the best value ad platform around. With organic reach seemingly on the decline from business pages and rumours of Facebook zero organic reach coming to the fore...
Going For Gold – how to please different customer groups.
Gold / Silver / Bronze product positioning How to position your product to multiple groups. I flew Ryanair recently. It was for our holiday to Spain; me the Mrs and 3 kids. I’m writing this article in our holiday apartment while the kids are quiet for a few moments...
Why you must put customers at the centre of your business.
When most small businesses start ‘in business’, they tend to get there by accident or by selling enough of what they do to their friends and family to suggest there is a business model to move forward. The issue with this is without any grasp on strategy or a basic...
Better business networking. Top 3 tips to improve your skills.
I'm delighted that coach and connector Sarah Stanley has taken time to put together a blog that will help all business people in the Sheffield City Region and beyond become better at networking. Let's be honest, be all go to networking events and sessions, but what...
Customer experience, Butlin’s and Banking. The huge opportunity for small business.
When I first went to Butlins with the family and some friends in the Summer of 2018, it was the first time I had visited the site. I used to love British holidays and spent many a time when I was young visiting the East Coast, Bridlington to be specific: I love the...
How to Tell Your Marketing Story Online
Nine Objections to Story-led Marketing Stories help your business stand out from the rest. You need to find, build and share stories. Stories matter, so take them seriously. Chris Sissons shares some top tips to telling your marketing story online. Allow me to show...
Take ownership of your marketing.
What Is Google My Business and why I think it should be the top priority for business owners to get to grips with. Google loves local. And as a local business you should take some time to understand and leverage the free opportunities that are right at your fingertips...
The Massive Action Myth.
Why the threat of having to take massive action to get results can lead to inaction and stagnant business. There's a new buzzword in town and it's making those 'overnight success' business owners a lot of money! Packaging the latest business and personal development...
Business Buzzword B.S: Why business owners should stop writing buzzword b.s?
I'm chuffed to bits that Power Hour Network regular and all round cracking chap, Magic Mak from Magic Mak Media has written this guest blog following many a chat about the endless assault on our newsfeeds and network events of the dreaded...
South Yorkshire Business Expo
What is the South Yorkshire Expo? The South Yorkshire Expo is being staged for the first time at the Magna Science Centre after running successfully for the last three years as the Sheffield Business Show at Bramall Lane. Taking place on Thursday, May 16th from...
Dads In Business
Dads In Business - A supportive network to help other Dads who run a business in the Sheffield and South Yorkshire area....
The 7 ways to build a highly effective marketing campaign…and how I use them myself
How to build an effective communications plan using 7 key tricks. What is a communications plan? A marketing communications plan is the technical term for answering the question of how you get your product or service seen in front of the right kind of...
9 top tips for writing that killer press release!
A guest blog by Neil Anderson, PR expert from Sheffield... It’s a sad fact that 99% of press releases end up in the recycle bin – I know, I’ve been on the receiving end of them. And the schoolboy errors that consign them to history are so easily avoided if you know...
Social Selling – the missing part of the puzzle?
What is social selling? Social selling. Modern buzz word or a secret weapon that could just take your business to the next level? Your social brand – what does your social footprint say about you? What does your social brand say about you? Does it stand in isolation...
Facebook & Your Business
Does Facebook work for business? Facebook has changed since its inception in 2004. For a start, it used to be called The Facebook, until they dropped the "The" and it became the branding juggernaut that we all know and (some of us!) love. There's no denying...
What Type Of Networker Are You?
Business networking is an important part of nearly all business activity for finding new leads, building relationships and improving sales - but what is your business networking persona?! Most likely you will fall into one of these 6 character types as...
Branding For Small Business
The importance of branding for small business - opportunity knocks! A guest blog by ZoCreative Compelling brand identity presents any company, size, anywhere with an immediately recognisable, distinctive professional image that positions it for success. An identity...
The Power of Storytelling in Modern Business
Storytelling is an essential part of marketing design - here's why. Everyone is a storyteller in modern marketing! A guest blog by Chris Sissons. Everyone tells stories. Not you? OK you walk into a business network meeting, put down your bag, clip on your badge and...
Barnsley & Rotherham Chamber Of Commerce | Award winning marketing from Sheffield!
A fantastic evening ended with 0114 Marketing picking up a business award! Well what a month October is shaping up to be. Not only did my new baby boy arrive on 7th October, I also turned 34 and now to almost round off the month we have just picked up our first...
Word of mouth marketing : is it an effective strategy?
Word of mouth marketing - effective strategy or lazy tactic? "Word of mouth marketing is my only form of marketing..." Many are the time I have delivered a presentation, attended a networking event across the region or had a conversation on social groups that ask the...
How much business are you losing from a poor shopping experience?
Making it easy! The perils of having a poor shopping experience. Lessons from the major outlets! This week I was delivering a session at the Power Hour Network in Sheffield. For those that don’t know, the Power Hour is a monthly gathering of 30 or so business owners...
Authenticity in business and marketing
The authenticity opportunity. Authenticity in business and marketing - how you can find a true opportunity. Last week I spoke at an event in Sheffield that was centred all around authenticity in business. As a speaker and marketing company based here in Sheffield I...
How to increase your social media engagement and relevance.
Awesome content but getting zero engagement? Use this magic trio will identify your weakness! The three key factors affecting social media relevance and engagement. We've all been there, right? Had that lightbulb moment or idea, an epiphany of awesomeness that...
Networking Events in Sheffield. The Power Hour Network.
Networking events in Sheffield. Build your business and your community by attending vibrant networking events in Sheffield. One of the best ways to build a business! What is the Power Hour Network? The Power Hour was born from a desire to offer real life expert advice...
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[Case Study] How we achieved 35 hours of brand visibility to 10,500 people for free in just one day…for FREE!
How to leverage other groups to maximise reach and brand awareness for your Facebook page. Ok, so not all products are as sexy as others and sometimes finding things to talk about that remain relevant can be tricky. Take boilers for example. Not very sexy at all,...
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[Video] How to find and share your Google review link
How to find and share your Google review link. Quick tips on how you can effectively find and share your Google reviews link to build reviews, authority and SEO ranking for your business. It can be a bit of a frustration to find and share your Google review link...
![[Video] How To Get More Business From LinkedIn](https://0114marketing.co.uk/wp-content/uploads/2019/04/linkedin-sales-ssi-400x250.png)
[Video] How To Get More Business From LinkedIn
How do you get more business from LinkedIn? Three proven ways to get business from LinkedIn as presented by social media authority Sam Rathling. Would you like to get more business from LinkedIn? The Power Hour Marketing event in Sheffield is a workshop based event...
Accredited Content Marketer
Digital Marketer Certified Content Marketer Award In a continued drive for further learning and value for my clients and networks, I am delighted that I have recently completed and achieved Certified Content Marketing Specialist certification from industry...
Mind the gap! Everything you have done to market your business so far has got you to where you are today.
Mind the gap! Everything you have done to market your business so far has got you to where you are today. But wait…what if there’s more to come? Marketing in the gap. How to find real value and maximise profits for your business. Are you really happy with your current...
A no nonsense guide to GDPR – your responsibilities as a business.
GDPR - a no-nonsense overview every business should read GDPR is coming in to force on May 25th 2018. What does it mean for your business? GDPR will affect every business who has access to, handles, builds or manages customer data and data to help business operate...
How to get Local SEO to work for your business
How Focused Hypnosis got hundreds of local customers for free using local SEO You have probably heard of SEO (search engine optimisation). Maybe you know exactly what the letters stands for or maybe you don't. What you almost certainly know though is that this SEO...
Winning at content marketing
The game-changing book of the month - Winning at content marketing How content marketing can be your secret weapon. A guest blog by Tommy Lee-Zmuda Why are you trying to get noticed online? What is the point of social media? Why are you investing so much money into...
Power Hour January Event- How I achieved 80% open rate and business growth through email
Power Hour Sheffield Marketing Event (January) - All about email marketing Find Out How I achieved 80% open rate and business growth through effective email marketing Power Hour is back in January with a brilliant session aimed at helping you improve sales, loyalty...
5 Steps to getting online reviews
5 Steps to getting online reviews with more profit in less time… Have you ever wondered if that person writing the ever so well titled article, promising you valuable knowledge to improve & grow your business? Have they ever actually built a business or...
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How to add a promo code to your Eventbrite event [Video]
How to add a promo code to an Eventbrite event page It's a common request isn't it; 'can I get my hands on a ticket before they go on sale?' or 'how can I get a discounted ticket for been a member of your group?'. Maybe you want to offer a free entry VIP ticket to...
Help us help you. What is your number one marketing frustration?
Which marketing activity would move your business to the next level? We are building tonnes of new content and new tutorials geared to the small businesses of Sheffield and beyond to empower, enable and encourage business owners, entrepreneurs and sole traders to grow...
Marketing in Sheffield – A Google Garage review!
Delighted with the feedback that our Sheffield based Marketing Company gathered from Google! In 2017 we were delighted to be invited by Google to deliver training workshops at the Digital Garage in Sheffield. 180+ business owners engaged the 8-week programme that...
Marketing in Sheffield. A brief case study from Public Speaking Academy
Marketing for businesses in Sheffield A Case Study from Public Speaking Academy As a Sheffield based marketing company, we love helping business owners from the Sheffield City Region, especially when they are as innovative and empowering as the Public Speaking...
How to build a tribe of loyal fans for your business
Create a tribe of online brand advocates from brilliant customer service. I’ve heard it all before when I speak to most business owners I don’t have time to market Marketing is what big businesses do I don’t have any budget to do marketing Sound familiar to you, too?...
Think GDPR doesn’t apply to you? Think again!
"GDPR doesn't apply to me, I'm only a small business" - and other myths you need to shake! How much “personal data” do you have in your business? "Not much" you reply… Mmm, let’s look at that closely…do you have Business cards? Yes… This is data... An important area...
Why register with the ICO?
Why register with the ICO? What is the ICO? The ICO, or Information Commissioners Office, is the independent body set up to provide a resource and platform both for users of businesses who hold personal information, and also a register for those businesses who handle...
What Is Marketing?
What is marketing? I’m currently enjoying the book by Ryan Holiday, Perennial Seller: The Art of Making and Marketing Work That Lasts. It’s a brilliant listen that addresses many points most business owners struggle with. He skillfully manages to focus the listeners’...
Make Time For Marketing
You must make time for marketing A guest blog by Mike Gardner - The Time Doctor We’ve all been there, business is going well, we have all the work we need and we’re busy doing the do and thinking that this running a business lark is very easy. Then it happens, we...
Why I use G Suite for business
Why I use G Suite For Business G Suite for business is one of the better tools both for its ability to support most of my small business functions but also provides real value for money. I have used Gmail for personal use for many years and the fact I can seamlessly...
Launchpad mentoring video. Effective marketing for your business
I am delighted to be a part of the mentoring programme delivered from the Sheffield City Region Growth Hub Launchpad Scheme I help Sheffield city region businesses deliver effective marketing and understand the opportunities that are available to them as business...
How to create an audience of potential leads for your business
How to create an audience for your product Joe Pulizzi, in his brilliant new book Killing Marketing (co-authored by Robert Rose) highlights the tremendous opportunities available from a shift in mindset from traditional push message marketing to an age of creating and...
Power Hour+! New series of Essential Expert Marketing for your business!
Power Hour+ LAUNCH EVENT! Expert guests, marketing wins and real life marketing for your business! Leading the way for Sheffield networking events in 2017! Collaborate, learn & grow your business with the Power Hour! More information and tickets available here...
Build Brand Affinity Through Content Marketing
How to build brand affinity from content marketing Customer service that meets an exceeds customer expectation will leads to customer delight, customer referral and brand advocacy. In a digital age where there are more and more touch points between the brand and the...
The Steel City Derby – a huge opportunity for Sheffield!
The Sheffield derby. What an opportunity for Sheffield. Why aren’t we shouting from the rooftops? So as any football fan will know, Sunday 24th September sees the return to football of what I think is the greatest, most famous, fiercely competed football derby in the...
The search engine bonuses of content marketing
Does Content Marketing Boost Your Search Engine Ranking? A real benefit of developing and sustaining a content marketing strategy within your business is that you will make huge gains in the race for page 1 of search engine results pages. Whilst there are hundreds of...
How any business can become and authority in your field through content marketing
Become an authority in your field by adopting a content marketing philosophy The benefits of content marketing are numerous and growing. For me, one of the main benefits for a good content marketing strategy is the opportunity to really own your industry, particularly...
8 Massive online benefits from delivering awesome customer service!
Huge marketing opportunities for adding customer value in a digital world Delivering awesome customer service should be paramount of business at all levels, not just companies of a certain size. There is a huge point of difference for small organisations though as it...
Google Power Hour – Expert Marketing Advice For Sheffield City Region Business Owners
Jargon Free Marketing For Sheffield City Region Business Owners - The Sheffield Marketing Power Hour Was A Huge Success! I was thrilled to deliver expert marketing advice to the small business community of the Sheffield City Region. The Google Marketing Power Hour was...
Marketing Reviews For Sheffield Business
Highly Recommended Marketing Events In Sheffield Incredibly proud that several Sheffield business owners took time out to review the Power Hour sessions, held at the Google Digital Garage in Sheffield! All reviews can be found...
Marketing Power Hour w/Google!
Sheffield Marketing Worshop For Your Business! The Marketing Power Hour – FREE Marketing tips from industry professionals to instantly improve your business! Don’t have a clue about marketing? Don’t worry – help is at hand! Facebook group:...
How to implement customer service online
The digital opportunities for improving customer service in your business. We get asked many times from business at all levels, ‘why is customer service so important?’ (have you read this post? What is customer service and why should I care?) Successful customer...
What is customer service and why should I care?
What is customer service and why should I care? We all need to deliver a high level customer service to our market. Marketing extends to the experience of the customer and you need to show your pride and quality of our product through delivery and access of that...
Why is my website not ranking on Google?
After the recent overhaul and launch of the new Big Boiler Shop website (www.bigboilershop.co.uk), I was delighted with the early results from local keyword searches. We were ranking in the top 3 for our top 4 keyword searches without spending money on Adwords or...
THREE KEYS TO BUSINESS GROWTH – PART THREE
From necessity, comes possibility Make sure you have read part one And Part Two before you read here! Once our customer trusts us, knows us and our story, and what we have to sell to them is deemed necessary to cure their hunger, the issue of getting...
THREE KEYS TO BUSINESS GROWTH – PART TWO
From understanding comes necessity (inspired by speaking guru, Les Brown) In part one I spoke about the value of having your market and customer base understand what you do, and indeed the importance of you understanding their needs and how you can help them in...
THREE KEYS TO BUSINESS GROWTH – PART ONE
Seek first to understand (adapted from 7 Habits Of Highly Successful People) My biggest bug bear since I made the shift into business ownership has been dealing with my taxes. From my time DJing and doing my self assessment tax returns to now having a fully fledged...
Why is understanding your environment so important?
Assessing the marketing environment for your business Hey, it's Rob Taylor of Rob Taylor Official. I just wanted to check in and discuss with you today about the importance of assessing your environment to know the context of what you're marketing and who you're...
Need A Hand With That?
Give me a shout and I’ll be more than happy to help you on your sales journey!