Suggested Marketing Biography books

by | Dec 20, 2017 | Resources and E-Books | 0 comments

Suggested Marketing Biography books

Need a bit of inspiration from those who have achieved their wildest dreams? Defined an industry or generation with their vision, drive and will to succeed? Course you do! Here are a few of my favourite and most inspirational business related leaders from several industries and era’s that helped me out, and will for sure help you understand about real passion, drive and commitment. There are things in each of these you can take and apply to your own business. If it works for them, it can work for you, too! 

Steve Jobs

In Steve Jobs: The Exclusive Biography, Isaacson provides an extraordinary account of Jobs’ professional and personal life. Drawn from three years of exclusive and unprecedented interviews Isaacson has conducted with Jobs as well as extensive interviews with Jobs’ family members and key colleagues from Apple and its competitors, Steve Jobs: The Exclusive Biography is the definitive portrait of the greatest innovator of his generation.

Amazon started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn’t content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices.

Compared to tech’s other elite innovators – Jobs, Gates, Zuckerberg – Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing.

The Starbucks Experience

The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world’s “most admired” companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the “partners” – and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to:

  • Reach out to entire communities
  • Listen to individual workers and consumers
  • Seize growth opportunities in every market
  • Custom-design a truly satisfying experience that benefits everyone involved

Alex Ferguson: Leading

 is structured around the key skills that Sir Alex values most highly. It includes subjects we immediately associate with his managerial style: Discipline, Control, Teamwork and Motivation. But it also addresses subjects that are less obvious but no less important when seeking success: Delegation, Data Analysis and Dealing with Failure.

Written with the investor Sir Michael Moritz, a longstanding friend of Sir Alex, Leading is packed with insight, wisdom, humour and honesty. The individual stories inevitably concern themselves with football, and the phenomenal success that came along the way, but the lessons can be applied by anyone. Whether you run a business, teach in a classroom, or work in a small team, Leading will help you become a better leader.

Richard Branson: Losing My Virginity

“Grabs you on page one and never lets go… a rollercoaster ride… read what makes this brilliant and hardworking man tick.” (Spectator)
“Candid and humorous.” (The Times)
“An incredible man, and this is an incredible autobiography… a great read – sex, balloons, intrigue and money.” (Sunday Business)
“Branson has a list of achievements unmatched by any other UK businessman. For anyone burning with entrepreneurial zeal, his reminiscences are akin to a sacred text.” (Mail on Sunday)