Rob's Blog

Facebook Ads Workshop. [Slide Deck and notes]

Facebook Ads Workshop. [Slide Deck and notes]

The Facebook Ads workshop we run is a hugely important and eye opening session to help you get to grips with the foundations of your Facebook for business journey. The slides are available here but I do encourage you all to get on board the next session if you haven't...

Dads In Business meets Career Dad!

Dads In Business meets Career Dad!

The Dads In Business team at Amazon HQ in London. DOWNLOAD THE DADS IN BUSINESS DISCOVERY SESSION INFO HERE >>> https://0114marketing.co.uk/wp-content/uploads/2020/01/DIBS-Slidedeck.pdf I was delighted to be invited on to Dan Reed's Podcast, The Career Dad show...

Rumination and the lost art of switching off.

Rumination and the lost art of switching off.

I speak more and more lately about the value of time and often ask the question what is your time worth? Whether it be finding time to be a Dad as part of the Dads In Business project or helping heating engineers from around the UK better manage their time and say no...

Are Facebook Ads Expensive? [A Case Study]

Are Facebook Ads Expensive? [A Case Study]

I wrote an article recently outlining Four Myths About Facebook That Are Stopping You Selling. It's a good read that captures the common misconceptions about the platform as an effective marketing tool to help grow business. I'm going to expand on one of the myths...

FOUR MYTHS ABOUT FACEBOOK THAT ARE STOPPING YOU SELLING.

FOUR MYTHS ABOUT FACEBOOK THAT ARE STOPPING YOU SELLING.

I love using Facebook ads for business growth and sales. It is a fast way to build relevant crowds that are self filtering in their actions, to help create even more effective and efficient use of even the smallest budgets. Facebook wants its users to stay on the...

The books that made me better in business in 2019.

The books that made me better in business in 2019.

It's been quite a year both personally and professionally, but as I absorb more and more about developing my skills, approach and learning for business, I see that much of the business learning I do is actually just as much personal development as it is business...

Dads In Business: The value of time.

Dads In Business: The value of time.

I’ve been on point recently with really tracking my time. Not only tracking my time but understanding that there is an associated value to that time, and therefore I put a value on almost all work related actions I do.  That networking event, what is it costing...

Level Up. What is your next step to your end goal?

Level Up. What is your next step to your end goal?

Started from the bottom now we're here... I had been an employee for 13 years. All I had known was to be in work. Yes, I always had a creative and I guess entrepreneurial approach to work, creating new ideas, building new products and thinking about 'what's next'. But...

You make it easy. Why you must make buying from you easy!

You make it easy. Why you must make buying from you easy!

As you know, the 0114 Marketing mindset on marketing is that marketing is an approach to business that covers all aspects of your business; from awareness, to lead generating, to brand building and ultimately, getting the conversion over the line - the all important...

Be persistent. Be consistent.

Be persistent. Be consistent.

It took Michelangelo four years to paint the frescoed ceiling in the Sistine Chapel. Imagine if he just gave up after 3 months, 6 months, or event 2 years in. Persistence and consistency paid off - and it can for you, too. What product or service within your business...

The Digital Customer Journey

The Digital Customer Journey

Where next? It's a question you need to ask about your digital brand. There are countless profiles, platforms, and channels that your brand must show up on. You should now understand that your customer hangs out in different places, and your customer journey and flow...

How to identify your target customer.

How to identify your target customer.

This video outlines the methods we use to identify our target audience. You should use this powerful exercise to really paint a clear picture of your perfect customer and find where they are hiding! https://vimeo.com/361786707 This follow on video helps you consider...

Introduction to ACT: Where Next?

Introduction to ACT: Where Next?

"Where Next?" It's a question I want you to ask yourself about your business, product or service from the viewpoint of your customer. Before your customer buys from you they will have been on a journey. They will have looked at your website, your social, they may have...

What Is Your Time Worth? [Worksheet]

What Is Your Time Worth? [Worksheet]

I wrote an article about understanding the value of your time and how better use the time you have. You can read the article on the blog HERE but more importantly, what does it mean for you? The video below is a great help guide as to how to start making the best of...

WHAT IS YOUR TIME WORTH?

WHAT IS YOUR TIME WORTH?

For small businesses, time is precious. You need to consider its value carefully. “Time is more valuable than money. You can get more money, but you cannot get more time” Jim Rohn How do you spend your time? My bet is you spend it more recklessly than you do your...

HOW YOUR EXISTING CUSTOMERS CAN HELP GROW YOUR BUSINESS.

HOW YOUR EXISTING CUSTOMERS CAN HELP GROW YOUR BUSINESS.

Business referrals can be the greatest way of building business and marketing your services or products to other relevant customer target profiles. Referral leads convert 30% better than other leads and have a 16% higher lifetime value than traditionally sourced...

YOU CAN’T SUCCEED IN BUSINESS BY YOURSELF.

YOU CAN’T SUCCEED IN BUSINESS BY YOURSELF.

The Power Of collaboration and outsourcing for small business. The definition of collaboration, according to the Cambridge dictionary, is the situation or two or more people working together to achieve the same thing.  You can’t succeed on your own. It was a...

Dads In Business & the Dad gap.

Dads In Business & the Dad gap.

70 million working days are lost in the UK every year costing over £70 billion! I wanted to drill down into this and relate it more to Dads. The findings are startling! I think there is a gap between what people think is happening and what is actually happening with...

FACEBOOK CUSTOM AUDIENCES

FACEBOOK CUSTOM AUDIENCES

How to build relevant audience pools based on previous activity. What is a custom audience? In its simplest form, a custom audience is an audience made up of people who have previously signaled some kind of interest in your product via engagement on one of several...

The Beatles didn’t invent teenagers.

The Beatles didn’t invent teenagers.

How can The Beatles legacy in music inspire you and your business? The Beatles didn't create moody teenagers. They didn't create swathes sexually frustrated young adults whos only musical outlet was the homegrown whimsy of Cliff Richard, the clarinet musings of Acker...

Are you in business by accident?

Are you in business by accident?

The accidental business person Many small business owners are following a labour of love, a passion which has turned in to something that pays the bills, builds to something by accident and before you know it, that hobby or pass time has become something greater than...

Tools to help you calculate your market size.

Tools to help you calculate your market size.

Modern marketing helps you get to grips with your market size and therefore the potential scope for your product. You should by now know, who, what, when, why, what to say to your customers, but just how many of them are you wanting to speak to?! There are plenty free...

Understanding your customer temperature.

Understanding your customer temperature.

I wanted to share this article to support your strategy document that talks about key messaging for your target market. The aim is to build trust with the target market, trust with our customer, and to have conversations with them that are relevant to your stage in...

[VIDEO] Understanding audiences on Facebook.

[VIDEO] Understanding audiences on Facebook.

How to build a saved audience for your business on Facebook. Facebook ads is a brilliant platform. Every business should start to explore the opportunity it holds. The are different types of audience to serve different customer groups and different buying stages. The...

[VIDEO] How To Find Your USP

[VIDEO] How To Find Your USP

I don't think just giving good customer service quite cuts it anymore. You have to go way above and beyond. https://vimeo.com/336054670 This quick video will get you in the right mindset to understand and identify your own USP. It will guide your future campaigns and...

Better business networking. Top 3 tips to improve your skills.

Better business networking. Top 3 tips to improve your skills.

I’m delighted that coach and connector Sarah Stanley has taken time to put together a blog that will help all business people in the Sheffield City Region and beyond become better at networking. Let’s be honest, be all go to networking events and sessions, but what does that mean? Does just going to something mean are […]

How to Tell Your Marketing Story Online

How to Tell Your Marketing Story Online

Nine Objections to Story-led Marketing Stories help your business stand out from the rest.  You need to find, build and share stories.  Stories matter, so take them seriously.  Chris Sissons shares some top tips to telling your marketing story online. Allow me to show you what I mean.  Here are nine objections to using stories.  […]

Take ownership of your marketing.

Take ownership of your marketing.

What Is Google My Business and why I think it should be the top priority for business owners to get to grips with. Google loves local. And as a local business you should take some time to understand and leverage the free opportunities that are right at your fingertips to boost your organic search presence […]

The Massive Action Myth.

The Massive Action Myth.

Why the threat of having to take massive action to get results can lead to inaction and stagnant business. There’s a new buzzword in town and it’s making those ‘overnight success’ business owners a lot of money! Packaging the latest business and personal development mantra and mindset as a pursuit of massive action is irresponsible. […]

South Yorkshire Business Expo

South Yorkshire Business Expo

What is the South Yorkshire Expo? The South Yorkshire Expo is being staged for the first time at the Magna Science Centre after running successfully for the last three years as the Sheffield Business Show at Bramall Lane. Taking place on Thursday, May 16th from 10am-3pm, the hot topic and theme of the show is […]

Dads In Business

Dads In Business

Dads In Business – A supportive network to help other Dads who run a business in the Sheffield and South Yorkshire area. I’m delighted to have teamed up with Men Up North to bring you this new event for the city! What is Dads In Business? I set up this group as for a long time I have seen networks around that are aimed at all other groups and sectors, but I couldn’t […]

9 top tips for writing that killer press release!

9 top tips for writing that killer press release!

A guest blog by Neil Anderson, PR expert from Sheffield… It’s a sad fact that 99% of press releases end up in the recycle bin – I know, I’ve been on the receiving end of them. And the schoolboy errors that consign them to history are so easily avoided if you know what they’re doing. […]

Facebook & Your Business

Facebook & Your Business

Does Facebook work for business? Facebook has changed since its inception in 2004. For a start, it used to be called The Facebook, until they dropped the “The” and it became the branding juggernaut that we all know and (some of us!) love. There’s no denying the power and potential reach and influence which Facebook can exert, […]

What Type Of Networker Are You?

What Type Of Networker Are You?

Business networking is an important part of nearly all business activity for finding new leads, building relationships and improving sales – but what is your business networking persona?! Most likely you will fall into one of these 6 character types as identified by guest blog writer, John-Patrick Quinn of Content Compass fame. [bctt tweet=”Are you a Ghost, an UNO […]

Branding For Small Business

Branding For Small Business

The importance of branding for small business – opportunity knocks! A guest blog by ZoCreative Compelling brand identity presents any company, size, anywhere with an immediately recognisable, distinctive professional image that positions it for success. An identity helps manage the perception of a company and differentiates it from its competitors. A smart system conveys respect […]

Accredited Content Marketer

Accredited Content Marketer

Digital Marketer Certified Content Marketer Award In a continued drive for further learning and value for my clients and networks, I am delighted that I have recently completed and achieved Certified Content Marketing Specialist certification from industry leading organisation Digital Marketer. I will be growing my learning and passing on my knowledge as my mission to empower the […]

How to get Local SEO to work for your business

How to get Local SEO to work for your business

How Focused Hypnosis got hundreds of local customers for free using local SEO You have probably heard of SEO (search engine optimisation). Maybe you know exactly what the letters stands for or maybe you don’t. What you almost certainly know though is that this SEO stuff is important because everyone tells you it is, right? […]

Power Hour January Event- How I achieved 80% open rate and business growth through email

Power Hour January Event- How I achieved 80% open rate and business growth through email

Power Hour Sheffield Marketing Event (January) – All about email marketing Find Out How I achieved 80% open rate and business growth through effective email marketing Power Hour is back in January with a brilliant session aimed at helping you improve sales, loyalty and efficiency through effective email marketing. You may have seen that the Facebook […]

Marketing in Sheffield – A Google Garage review!

Marketing in Sheffield – A Google Garage review!

Delighted with the feedback that our Sheffield based Marketing Company gathered from Google! In 2017 we were delighted to be invited by Google to deliver training workshops at the Digital Garage in Sheffield. 180+ business owners engaged the 8-week programme that empowered, enabled and enlightened business owners with all things marketing in the 21st Century! […]

Marketing in Sheffield. A brief case study from Public Speaking Academy

Marketing in Sheffield. A brief case study from Public Speaking Academy

Marketing for businesses in Sheffield A Case Study from Public Speaking Academy As a Sheffield based marketing company, we love helping business owners from the Sheffield City Region, especially when they are as innovative and empowering as the Public Speaking Academy. We help PSA identify opportunity, position the business for profitability and success whilst delivering maximum […]

Suggested Marketing Biography books

Need a bit of inspiration from those who have achieved their wildest dreams? Defined an industry or generation with their vision, drive and will to succeed? Course you do! Here are a few of my favourite and most inspirational business related leaders from several industries and era’s that helped me out, and will for sure […]

Think GDPR doesn’t apply to you? Think again!

Think GDPR doesn’t apply to you? Think again!

“GDPR doesn’t apply to me, I’m only a small business” – and other myths you need to shake! How much “personal data” do you have in your business? “Not much” you reply… Mmm, let’s look at that closely…do you have Business cards? Yes… This is data… An important area which affects all business is Data […]

Why register with the ICO?

Why register with the ICO?

Why register with the ICO? What is the ICO? The ICO, or Information Commissioners Office, is the independent body set up to provide a resource and platform both for users of businesses who hold personal information, and also a register for those businesses who handle data for business purposes. Find out more about the ICO […]

What Is Marketing?

What Is Marketing?

What is marketing? I’m currently enjoying the book by Ryan Holiday, Perennial Seller: The Art of Making and Marketing Work That Lasts. It’s a brilliant listen that addresses many points most business owners struggle with. He skillfully manages to focus the listeners’ focus on to the long game, and thoughtful implementation of clever ‘marketing’. He […]

Make Time For Marketing

Make Time For Marketing

You must make time for marketing A guest blog by Mike Gardner – The Time Doctor We’ve all been there, business is going well, we have all the work we need and we’re busy doing the do and thinking that this running a business lark is very easy. Then it happens, we start to complete […]

Why I use G Suite for business

Why I use G Suite for business

Why I use G Suite For Business G Suite for business is one of the better tools both for its ability to support most of my small business functions but also provides real value for money. I have used Gmail for personal use for many years and the fact I can seamlessly revert from my […]

Launchpad mentoring video. Effective marketing for your business

I am delighted to be a part of the mentoring programme delivered from the Sheffield City Region Growth Hub Launchpad Scheme I help Sheffield city region businesses deliver effective marketing and understand the opportunities that are available to them as business owners, effectively market their product or service. How can I help you? Check out my […]

Marketing and Business Speaker

Marketing and Business Speaker

Rob Taylor is a down to earth, genuine and relaxed speaker who has a passion to help others achieve their goals in business. He is a marketing expert from Sheffield with a passion for raising the profile of his home city, and the businesses within. Rob’s calming nature enhances his ability to speak with authority, […]

Build Brand Affinity Through Content Marketing

Build Brand Affinity Through Content Marketing

How to build brand affinity from content marketing Customer service that meets an exceeds customer expectation will leads to customer delight, customer referral and brand advocacy. In a digital age where there are more and more touch points between the brand and the end user means as a business we must become more relationship savvy […]

The Steel City Derby – a huge opportunity for Sheffield!

The Steel City Derby – a huge opportunity for Sheffield!

The Sheffield derby. What an opportunity for Sheffield. Why aren’t we shouting from the rooftops? So as any football fan will know, Sunday 24th September sees the return to football of what I think is the greatest, most famous, fiercely competed football derby in the world. The Steel City Derby when Sheffield Wednesday host Sheffield […]

The search engine bonuses of content marketing

The search engine bonuses of content marketing

Does Content Marketing Boost Your Search Engine Ranking? A real benefit of developing and sustaining a content marketing strategy within your business is that you will make huge gains in the race for page 1 of search engine results pages. Whilst there are hundreds of search engine optimization tactics you can, and should, implement across […]

Marketing Reviews For Sheffield Business

Marketing Reviews For Sheffield Business

Highly Recommended Marketing Events In Sheffield Incredibly proud that several Sheffield business owners took time out to review the Power Hour sessions, held at the Google Digital Garage in Sheffield! All reviews can be found here: www.facebook.com/pg/0114marketing/reviews GROUP: https://www.facebook.com/groups/1750928791902092/ TWITTER: www.twitter.com/RobMktg LINKEDIN: https://www.linkedin.com/in/rob-taylor-a2a91514/ Rob is a great speaker. He’s warm friendly and knowledgeable. Unlike some in the marketing […]

FSB Connect in Sheffield

FSB Connect in Sheffield

Networking events in Sheffield FSB Connect in Sheffield We were delighted to work with Louise Haigh MP, Google and the Federation Of Small Business to deliver the launch of the FSB Connect event in Sheffield. Our role of business mentor for the group of businesses in the room and at the event is one that […]

Marketing Power Hour w/Google!

Marketing Power Hour w/Google!

Sheffield Marketing Worshop For Your Business! The Marketing Power Hour – FREE Marketing tips from industry professionals to instantly improve your business! Don’t have a clue about marketing? Don’t worry – help is at hand! Facebook group: https://www.facebook.com/groups/1750928791902092/ www.0114marketing.com/powerhour The Power Hour was born from a desire to improve all Sheffield business by offering marketing […]

How to implement customer service online

How to implement customer service online

The digital opportunities for improving customer service in your business. We get asked many times from business at all levels, ‘why is customer service so important?’ (have you read this post? What is customer service and why should I care?) Successful customer service can really add a brilliant USP to your business. It can make […]

Why is my website not ranking on Google?

After the recent overhaul and launch of the new Big Boiler Shop website (www.bigboilershop.co.uk), I was delighted with the early results from local keyword searches. We were ranking in the top 3 for our top 4 keyword searches without spending money on Adwords or driving traffic to the website – our campaign for successful search […]

THREE KEYS TO BUSINESS GROWTH – PART THREE

THREE KEYS TO BUSINESS GROWTH – PART THREE

From necessity, comes possibility   Make sure you have read part one And Part Two before you read here!   Once our customer trusts us, knows us and our story, and what we have to sell to them is deemed necessary to cure their hunger, the issue of getting them over the line is nearly […]

THREE KEYS TO BUSINESS GROWTH – PART TWO

From understanding comes necessity (inspired by speaking guru, Les Brown)   In part one I spoke about the value of having your market and customer base understand what you do, and indeed the importance of you understanding their needs and how you can help them in an authentic way. Once we have this understanding, we […]

THREE KEYS TO BUSINESS GROWTH – PART ONE

THREE KEYS TO BUSINESS GROWTH – PART ONE

Seek first to understand (adapted from 7 Habits Of Highly Successful People) My biggest bug bear since I made the shift into business ownership has been dealing with my taxes. From my time DJing and doing my self assessment tax returns to now having a fully fledged business set up, I have always hated the […]

Why is understanding your environment so important?

Assessing the marketing environment for your business Hey, it’s Rob Taylor of Rob Taylor Official. I just wanted to check in and discuss with you today about the importance of assessing your environment to know the context of what you’re marketing and who you’re marketing to. I’ve seen on many, many occasions that people charge […]