Rob's Blog | The Best Marketing tips & tricks for the Busy Business

I’m not a businessman, I’m a business, man. The power and impact of personal branding for modern business.

by Rob | Aug 8, 2020 | Marketing

An article about why I think your personal brand is so important in modern marketing. Jay-Z is somewhat of a big deal. In 2020 his net worth was $1 billion. A billion! Now, I'm not suggesting that the aim or ambition of anyone reading this article is to become a...

Sales and marketing webinar from Plan. Grow. Do. [FREE Webinar link inside]

by Rob | Jun 2, 2020 | Marketing

Plan. Grow. Do. is a modern sales training approach that combines the best work from the 0114 Marketing ideas plus the experience and process of The Sales Mindset Coach. As part of our joint commitment to supporting entrepreneurs, growing business and established...

Should I invite all my friends to my Facebook business page?

by Rob | Apr 27, 2020 | Marketing

Everyone I ever met. Take a moment to think about all the key moments in your life: Reception age school, junior school, secondary, college, and so on before you start work. My previous work has taken me from nightclub promoter in Sheffield, gig booker,...

Marketing and sales support for businesses during the coronavirus pandemic [FREE account set up inside]

by Rob | Apr 5, 2020 | Marketing

Well we never saw that coming did we! ***** An offer of support to help your sales and marketing efforts ***** Community is everything and be it our Sheffield, Facebook or LinkedIn communities you are important to us. I mean you’ve made our businesses what they are...

Marketing accountability in business. The key to getting things done [4 Quick Tips].

by Rob | Mar 30, 2020 | Marketing

“I pull you - you push me” The keystone of an arch or bridge is vital to the success of all the other stones within that construction. But then, without the support, life and reliance of the other stones, surely the keystone is rendered useless also? When I set...

Small business planning during Coronvavirus pandemic [TEMPLATES INSIDE]

by Rob | Mar 24, 2020 | Marketing

It's fast proven to be a tricky time for most businesses of the Sheffield City Region and indeed the world. It is vital to keep a calm head and for all business owners to get a grasp on their position and how to plan for the future which will come! I was delighted to...

Dads In Business meets Career Dad!

by Rob | Feb 10, 2020 | Marketing

The Dads In Business team at Amazon HQ in London. DOWNLOAD THE DADS IN BUSINESS DISCOVERY SESSION INFO HERE >>> https://0114marketing.co.uk/wp-content/uploads/2020/01/DIBS-Slidedeck.pdf I was delighted to be invited on to Dan Reed's Podcast, The Career Dad show...

Rumination and the lost art of switching off.

by Rob | Feb 7, 2020 | Marketing

I speak more and more lately about the value of time and often ask the question what is your time worth? Whether it be finding time to be a Dad as part of the Dads In Business project or helping heating engineers from around the UK better manage their time and say no...

Are Facebook Ads Expensive? [A Case Study]

by Rob | Jan 26, 2020 | Marketing

I wrote an article recently outlining Four Myths About Facebook That Are Stopping You Selling. It's a good read that captures the common misconceptions about the platform as an effective marketing tool to help grow business. I'm going to expand on one of the myths...

FOUR MYTHS ABOUT FACEBOOK THAT ARE STOPPING YOU SELLING.

by Rob | Jan 6, 2020 | Marketing

I love using Facebook ads for business growth and sales. It is a fast way to build relevant crowds that are self filtering in their actions, to help create even more effective and efficient use of even the smallest budgets. Facebook wants its users to stay on the...

The books that made me better in business in 2019.

by Rob | Dec 29, 2019 | Marketing

It's been quite a year both personally and professionally, but as I absorb more and more about developing my skills, approach and learning for business, I see that much of the business learning I do is actually just as much personal development as it is business...

Dads In Business: The value of time.

by Rob | Dec 20, 2019 | Marketing

I’ve been on point recently with really tracking my time. Not only tracking my time but understanding that there is an associated value to that time, and therefore I put a value on almost all work related actions I do. That networking event, what is it costing...

Level Up. What is your next step to your end goal?

by Rob | Dec 16, 2019 | Marketing

Started from the bottom now we're here... I had been an employee for 13 years. All I had known was to be in work. Yes, I always had a creative and I guess entrepreneurial approach to work, creating new ideas, building new products and thinking about 'what's next'. But...

You make it easy. Why you must make buying from you easy!

by Rob | Dec 10, 2019 | Marketing

As you know, the 0114 Marketing mindset on marketing is that marketing is an approach to business that covers all aspects of your business; from awareness, to lead generating, to brand building and ultimately, getting the conversion over the line - the all important...

The Power Hour Network: Collaboration at its finest for Sheffield businesses.

by Rob | Nov 14, 2019 | Marketing

When 0114 Marketing was launched on to the Sheffield regions' business market I didn't think I would be looking back today quite so proud and excited about the potential this city holds within itself and its business community. It was my goal to get the kitchen table...

Be persistent. Be consistent.

by Rob | Nov 6, 2019 | Marketing

It took Michelangelo four years to paint the frescoed ceiling in the Sistine Chapel. Imagine if he just gave up after 3 months, 6 months, or event 2 years in. Persistence and consistency paid off - and it can for you, too. What product or service within your business...

Dads In Business @ Amazon HQ – What our feedback says

by Rob | Oct 29, 2019 | Marketing, Personal Development

In October this year, we were delighted to be invited down to Amazon HQ in London to deliver a Dads In Business wellbeing session for senior execs and from across the globe. It followed successful sessions locally in Sheffield and wider conversations with regional and...

Is Your Website Easy To Use? Some key ideas for what makes a good website.

by Rob | Oct 21, 2019 | Marketing, Uncategorized

So what makes a good website? Maybe the high street shopping experience has left us some excellent clues. I’ll be honest. When I go shopping for a new pair of jeans or a shirt, I head to town or Meadowhall and set out with every intention of spending the afternoon...

LEARN, APPLY, IMPLEMENT – THE MODERN APPROACH FOR BUSINESS IMPROVEMENT.

by Rob | Sep 23, 2019 | Marketing

Better business development & training: It begins with an understanding of how to absorb information. One of my modern marketing tips for any business is to understand that opportunity is everywhere and to embrace new ways of working. We are blessed with...

WHAT IS YOUR TIME WORTH?

by Rob | Sep 9, 2019 | Marketing

For small businesses, time is precious. You need to consider its value carefully. “Time is more valuable than money. You can get more money, but you cannot get more time” Jim Rohn How do you spend your time? My bet is you spend it more recklessly than you do your...

HOW YOUR EXISTING CUSTOMERS CAN HELP GROW YOUR BUSINESS.

by Rob | Sep 3, 2019 | Marketing

Business referrals can be the greatest way of building business and marketing your services or products to other relevant customer target profiles. Referral leads convert 30% better than other leads and have a 16% higher lifetime value than traditionally sourced...

YOU CAN’T SUCCEED IN BUSINESS BY YOURSELF.

by Rob | Aug 12, 2019 | Marketing

The Power Of collaboration and outsourcing for small business. The definition of collaboration, according to the Cambridge dictionary, is the situation or two or more people working together to achieve the same thing. You can’t succeed on your own. It was a...

Dads In Business & the Dad gap.

by Rob | Jul 31, 2019 | Marketing

70 million working days are lost in the UK every year costing over £70 billion! I wanted to drill down into this and relate it more to Dads. The findings are startling! I think there is a gap between what people think is happening and what is actually happening with...

The Beatles didn’t invent teenagers.

by Rob | Jul 24, 2019 | Marketing

How can The Beatles legacy in music inspire you and your business? The Beatles didn't create moody teenagers. They didn't create swathes sexually frustrated young adults whos only musical outlet was the homegrown whimsy of Cliff Richard, the clarinet musings of Acker...

Are you in business by accident?

by Rob | Jul 16, 2019 | Marketing, Personal Development

The accidental business person Many small business owners are following a labour of love, a passion which has turned in to something that pays the bills, builds to something by accident and before you know it, that hobby or pass time has become something greater than...

Using your personal social media profile for better marketing.

by Rob | Jul 4, 2019 | Marketing

Can you build meaningful, personal relationships in a digital world? I have done and I think you can too. In the real world, business owners often work with people they have an existing relationship with. It’s a very well used term that people work with those they...

The Price Is Right: how to build an effective pricing strategy for your business.

by Rob | Jun 26, 2019 | Marketing

What you need to consider when setting the price of your product. Pricing strategies for your marketing. The discussion about price. There is a lot of talk in terms of psychological nuances and how to bring price into a conversation, especially in B2B environments,...

Facebook Ads : The future of your business on social.

by Rob | Jun 6, 2019 | Digital Marketing, Marketing, Social

Okay so I love Facebook ads. I help business get seen, get engaged and get sales from, what I believe, is the best value ad platform around. With organic reach seemingly on the decline from business pages and rumours of Facebook zero organic reach coming to the fore...

Going For Gold – how to please different customer groups.

by Rob | May 27, 2019 | Customer Service, Marketing, Marketing Strategy

Gold / Silver / Bronze product positioning How to position your product to multiple groups. I flew Ryanair recently. It was for our holiday to Spain; me the Mrs and 3 kids. I’m writing this article in our holiday apartment while the kids are quiet for a few moments...

Why you must put customers at the centre of your business.

by Rob | May 13, 2019 | Customer Service, Marketing, Uncategorized

When most small businesses start ‘in business’, they tend to get there by accident or by selling enough of what they do to their friends and family to suggest there is a business model to move forward. The issue with this is without any grasp on strategy or a basic...

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